Does content marketing still make sense?
Content marketing is entering the next decade and – like the rest of us – it’s evolving. What started as a marketing approach focused primarily on creating brand awareness is morphing into something bigger. Now content marketing is a vehicle for identifying leads, driving revenue, creating more meaningful touchpoints with customers, and personalizing the customer … Continued
Want a winning website in 2020? Just say no to these outdated website features
The past decade has brought about some of the greatest changes in technology. From the rise of streaming services and improved social media algorithms to ‘smart everything’ and artificial intelligence, 2010 is barely recognizable by today’s technology standards. Yet, sometimes we still run across websites that make us feel like we’ve gone way back in … Continued
Squirrel marketing is just nuts!
(Blog photo credit: Instagram) National Squirrel Appreciation Day is coming up on January 21st! I never knew this was a thing, but I’m certainly glad it is. I love squirrels! Maybe it’s because they are so entertaining to watch running around the yard and hopping from tree to tree. Perhaps it’s because they are so … Continued
Time flies, right? Here’s how to slow it down and be more productive.
If the New Year teaches us anything, it is that time flies! It seems like just yesterday were all watching Home Improvement and partying like it was 1999 and now here we are 20 years later. There are many theories about why time seems to speed up as we get older. Psychologists and physicists point … Continued
Don’t drop the ball! Check out these top 3 digital marketing trends before the New Year
As we look ahead to 2020, should you focus on the red hot area of marketing automation? What about pouring money into SEO optimization? Or what about optimizing content for voice searches? With all these options, it can be hard to figure out what’s fluff and what’s likely to move the needle. Luckily, we’ve identified … Continued
On the road! What working remote looks like for me.
‘What do you think, should we go for it?’ This is how the conversation played out this fall. From there my family loaded up the truck, our two spoiled Australian Shepherds, and our 20-foot pull-behind travel trailer – and we headed West! What followed was an almost three-month epic road trip! It started mid-August when … Continued
Wanna get social? Start with a LinkedIn strategy
In the B2B marketing world, we often hear about how LinkedIn can help improve engagement with customers. At Carve Digital, we might hear something like this, ‘I want to use social media! Let’s make sure we LinkedIn this blog post or post something about our upcoming webinar.’ While posting content to a company’s LinkedIn (LI) … Continued
You’re supporting your customers’ digital transformation – but what about your path?
Digital change is happening in nearly every industry today, with the potential to transform startups and incumbents into market leaders and innovators. If you’re a technology partner, you’re helping your customers navigate this complex digital world every single day. You’re guiding businesses on critical technology decisions – telecom, cloud, mobility, security, network services, IoT, and … Continued
Want a Strong Partner Program? Start with Webinars.
Education should be one of the primary goals of any B2B content marketing strategy. Particularly in the B2B market when it comes to cloud, IT, and telecom services. 5G networks, cloud computing, containerization, identity management, cyber threat hunting, artificial intelligence, machine learning, predictive analytics, Internet of Things (IoT), and blockchain are just a few of … Continued
Mapping Content to the Buyer’s Journey – a Runner’s Path
Have you ever been thinking it’s time for a new *something* (i.e. a watch, computer, shoes, CPA, marketing agency, or literally anything) so you start researching? This scenario happened to me recently, and it got me thinking. In my case, I was in the market for a new pair of running shoes. I started with … Continued
Creating a Killer Content Marketing Strategy – Start Now!
Studies tell us that 91% of B2B marketers use content marketing to reach customers and that 86% of B2C marketers think content marketing is a critical part of their digital marketing strategy. Content marketing works because it takes an entirely different approach than traditional marketing. Instead of pitching products and services, content marketing aims to … Continued
Are Your Customers Trying to Tell You Something? Start Listening with Social Media Monitoring.
While monitoring social media activity is now a best practice for many consumer brands, Business-to-Business (B2B) companies have been slower to make the connection. However, those B2Bers that are taking the plunge are seeing positive results. Mostly that’s because targeted social media efforts wrapped into a unified digital marketing strategy can help companies get to … Continued
Cover your aaS: Don’t let as-a-service models hold you hostage
Living in the country, many of my neighbors have farms. Some grow industry crops like soybean and cotton, while others raise animals for meat or dairy products. I’m in a perpetual state of begging my husband for all kinds of animals – goats, alpaca, sheep, cows. You name it; I want it! His rebuttal is always … Continued
Getting Email Deliverability Right
In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued