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Squirrel marketing is just nuts!

(Blog photo credit: Instagram) National Squirrel Appreciation Day is coming up on January 21st! I never knew this was a thing, but I’m certainly glad it is. I love squirrels! Maybe it’s because they are so entertaining to watch running around the yard and hopping from tree to tree. Perhaps it’s because they are so … Continued

On the road! What working remote looks like for me.

‘What do you think, should we go for it?’ This is how the conversation played out this fall. From there my family loaded up the truck, our two spoiled Australian Shepherds, and our 20-foot pull-behind travel trailer – and we headed West!  What followed was an almost three-month epic road trip! It started mid-August when … Continued

carve digital linkedin strategy

Wanna get social? Start with a LinkedIn strategy

In the B2B marketing world, we often hear about how LinkedIn can help improve engagement with customers. At Carve Digital, we might hear something like this, ‘I want to use social media! Let’s make sure we LinkedIn this blog post or post something about our upcoming webinar.’  While posting content to a company’s LinkedIn (LI) … Continued

You’re supporting your customers’ digital transformation – but what about your path?

Digital change is happening in nearly every industry today, with the potential to transform startups and incumbents into market leaders and innovators. If you’re a technology partner, you’re helping your customers navigate this complex digital world every single day. You’re guiding businesses on critical technology decisions – telecom, cloud, mobility, security, network services, IoT, and … Continued

carve digital webinar blog

Want a Strong Partner Program? Start with Webinars.

Education should be one of the primary goals of any B2B content marketing strategy. Particularly in the B2B market when it comes to cloud, IT, and telecom services. 5G networks, cloud computing, containerization, identity management, cyber threat hunting, artificial intelligence, machine learning, predictive analytics, Internet of Things (IoT), and blockchain are just a few of … Continued

Creating a Killer Content Marketing Strategy – Start Now!

Studies tell us that 91% of B2B marketers use content marketing to reach customers and that 86% of B2C marketers think content marketing is a critical part of their digital marketing strategy. Content marketing works because it takes an entirely different approach than traditional marketing. Instead of pitching products and services, content marketing aims to … Continued

Are Your Customers Trying to Tell You Something? Start Listening with Social Media Monitoring.

While monitoring social media activity is now a best practice for many consumer brands, Business-to-Business (B2B) companies have been slower to make the connection. However, those B2Bers that are taking the plunge are seeing positive results. Mostly that’s because targeted social media efforts wrapped into a unified digital marketing strategy can help companies get to … Continued

Getting Email Deliverability Right

In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued

Why Do My Email Campaign Metrics Suck?

If you’ve ever asked yourself ‘why do my email metrics suck,’ you’re certainly not alone. A study by Return Path tells us that only 79% of commercial emails land in the subscribers’ inbox. That means one out of every five emails sent either gets filtered as spam or blocked. That’s not good odds if you’re … Continued

Selling Cloud, IT, and Telecom in the Midst of an Avalanche

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued