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How to Set SMART Marketing Goals- Follow This Template

Whether you have short-term or long-term marketing goals, this planning template can help turn those ideas into reality. With this model as your foundation, you can describe your goals, set a deadline for meeting them, and understand the desired result. This can all be accomplished by focusing on SMART marketing, a methodology that helps you … Continued

6 Essential Tips for Effectively Working With a Marketing Agency

So, you’ve started working with a new marketing agency. Awesome! (If you haven’t yet, check out our post on the top 5 smart reasons to outsource your digital marketing.) You’ve put a lot of time and thought into finding the right agency, but you’re just not sure where to start. You’re not alone. Working with … Continued

Understanding the Marketing Funnel Stages and Why it Matters

The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued

5 Smart Reasons to Outsource Your Digital Marketing

If you’re looking to dive into new markets, enhance your presence online, or simply shake up your marketing strategies, it may be just the right time to consider outsourcing marketing digital marketing responsibilities. Deciding whether or not you should outsource your entire marketing strategy or part of your efforts take times and consideration. The first … Continued

Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

We’re Hiring: Marketing Content Specialist

  Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued

3 Ways to Improve the Customer Journey

The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences.   As devices and shopping channels … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued

7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued

How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued

Telling Your Brand Story: 6 Questions to Ask Yourself

The task of drilling your company’s story down to a clear statement or idea is difficult, especially for those that have been conducting business without one for some time. When we ask our clients to tell us their story, it’s shocking how many simply can’t do it. They know their business. They know their customers. … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued