7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics […]

How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and […]

Telling Your Brand Story: 6 Questions to Ask Yourself

The task of drilling your company’s story down to a clear statement or idea is difficult, especially for those that have been conducting business without one for some time. When […]

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to […]

Getting The Most Out of Your Content: The Rule of 5

You’ve invested a lot of time or money into creating new content, so why not get the most mileage out of each piece. Get creative with your content and aim […]

Meet My Content Bar: The Affordable Way to Kick Start Your Marketing

Marketing doesn’t have to be an all or nothing game. My Content Bar is here to help. We launched My Content Bar because we understand that not every company is […]

8 Killer Ways to Promote Your Whitepaper

We write a lot of content for our clients. Whether it’s as simple as a blog post, or more in-depth pieces like eBooks or whitepapers, the same question always comes up […]

Punxutawney Phil Says 6 More Weeks of Productivity!

Well, good ole’ Punxutawney Phil saw his shadow on Thursday morning, which means another six weeks of winter (allegedly). But don’t let those winter blues get you down! This simply means […]

“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies […]

Our 5 Key Takeaways From Channel Connect 2016

Intelisys’s Channel Connect is always a great networking event to share best practices and learn about the latest technology and industry trends. This year was the biggest Channel Connect yet […]

Can’t Miss Events At This Year’s Channel Partners Evolution

Channel Partners Evolution 2016 is right around the corner. Before you head to Washington, D.C., make sure you save room on your calendars for these exciting events that are sure […]

How Sales Enablement Tools are Helping The Channel Thrive

The divide between sales and marketing is nothing new. The grievances of each department have been blogged about, tweeted, panel discussed and podcasted to death. It’s even given way to […]

25 Inbound Marketing Terms You Need to Know

Whether you are new to inbound marketing or a seasoned veteran, one thing is for sure – it’s easy to get lost among the many marketing buzzwords out there today. […]

Building A Sales Enablement Strategy Around Your Strengths

Sales scripts, product sheets, one-pagers, email templates, and presentations. The list of sales enablement tools seems endless in today’s business world. But creating these assets can be a total waste […]

Why Your Business Needs A Content Marketing Strategy

Content marketing has revolutionized the marketing world. In recent years, we’ve seen businesses shift from cramming product ads and sales pitches down the throats of potential buyers to a more […]

How to Map Your Content to the Buyer’s Journey

Your sales funnel is the lifeblood of your success. Leads come in, and you work your sales magic to get them to the Closed Won stage as efficiently as possible. […]

5 Essential Tools for Blogging Like a Boss

For B2B companies, having a company blog is a no-brainer. In fact, featuring a blog as an essential part of your website gives you a 434% better chance of being ranked highly […]

How to Create a Content Strategy That Doesn’t Suck

OK, so you’ve bought into the concept of content marketing, now what? You’re probably overwhelmed with trying to create blogs, whitepapers, eBooks and figuring out how you are going to share them […]

Creating Buyer Personas That Improve Content Conversion Rates

An essential step in developing a B2B marketing strategy is identifying your target audience. In the marketing world, we refer to these different audiences as “personas.” A buyer persona is a […]

3 Ways Inbound Marketing Improves Your Sales Funnel

Inbound Marketing – a strategic blend of SEO, content marketing, social media and website conversion – has taken the B2B world by storm in recent years. And it’s no surprise […]

Carve Digital is Born

It’s 7:30pm on a rainy day in Atlanta when my phone rang…again. Mentally exhausted from a full day of phone calls and meetings, I begrudgingly answered the phone. “Hi, Michael,” […]