Understanding the Customer Journey and What’s Next
Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued
We’re Hiring: Marketing Content Specialist
Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued
3 Ways to Improve the Customer Journey
The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences. As devices and shopping channels … Continued
Going for the Gold: Building a Winning Relationship with Your Marketing Agency
Baby, it’s cold outside, and that means one thing for 2018 – the Winter Olympics are almost here. All eyes will be on PyeongChang as the world’s elite athletes compete for the gold. And we are more than ready to watch in awe as these competitors show us what competition, training, teamwork, and determination look … Continued
Give Your Marketing Strategy an Edge with On-Hold Marketing
Time for some honesty here – I absolutely loathe sitting on hold. Unfortunately, it’s something that we all must endure at some point. In fact, when my business partner told me about his 2 hour call with a SaaS app provider, 30 minutes of which was on hold, I shuddered at the idea of listening … Continued
4 Critical Marketing Lessons I Learned While Raising Chickens
It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued
7 Types of B2B Email Marketing Campaigns You Should Be Using Today
If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued
How to Use A Content Marketing Calendar For Blog Posts
Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued
Telling Your Brand Story: 6 Questions to Ask Yourself
The task of drilling your company’s story down to a clear statement or idea is difficult, especially for those that have been conducting business without one for some time. When we ask our clients to tell us their story, it’s shocking how many simply can’t do it. They know their business. They know their customers. … Continued
10 Email Marketing Best Practices
Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued
Quick Tips to Updating Your Professional Profile
Whether you’re looking for a new job or just looking to grow your business, it’s always a good time for you to refresh your professional profile. A bio speaks about your reputation, attributes, expertise, and background. When creating a professional profile, it can be difficult to talk yourself up or even describe yourself on paper. … Continued
Getting The Most Out of Your Content: The Rule of 5
You’ve invested a lot of time or money into creating new content, so why not get the most mileage out of each piece. Get creative with your content and aim to use each piece 5 different ways. Here are a few ideas for putting a fresh spin on the great content you already have. #1 … Continued
Meet My Content Bar: The Affordable Way to Kick Start Your Marketing
Marketing doesn’t have to be an all or nothing game. My Content Bar is here to help. We launched My Content Bar because we understand that not every company is ready to invest in a full on marketing strategy (although, we can help with that when you’re ready). A My Content Bar subscription gives you exclusive access … Continued
8 Killer Ways to Promote Your Whitepaper
We write a lot of content for our clients. Whether it’s as simple as a blog post, or more in-depth pieces like eBooks or whitepapers, the same question always comes up after we deliver the final product. “What do we do now?” Here are 8 tips, tricks, and strategies for marketing and promoting your whitepaper to … Continued