Boring to Brilliant: Game-Changing Out of Office Emails
With the holiday season coming up, there’s a good chance that you will need to use the trusty ole out-of-office reply email. You know the one. It typically goes a little something like this: “I am out of the office until [insert date] with little access to email. If you need immediate assistance, please contact … Continued
Everyone is not your customer (or partner): Why cloud service providers need to create personas
When you go into business, one of the first things you realize is that everyone is NOT your customer. This concept seems simple to grasp, but it’s harder in practice. One way to be more targeted and compelling in your sales and marketing efforts is to develop buyer personas. Buyer personas are ‘fictional’ characterizations of … Continued
5 Big Mistakes on Your Business Blog – Part Two
This is part two of our Blogging Mistakes series. You can view Part 1 here. Blogging done right has the potential to do more than just move the needle for your business. B2B blogs that encompass that magic mix of being informative, fun, and engaging can bump up a company’s online presence tremendously and, … Continued
5 Big Mistakes on Your Business Blog – Part One
So you have a blog, that’s great! Now what? Blogging requires writing skills, enthusiasm for your company, and industry expertise. It also requires energy, creativity, and perseverance! It’s all about consistency. Everyone is busy, so it’s imperative that your blog posts catch readers’ attention and provide value that helps create loyal followers while also building … Continued
How to Set SMART Marketing Goals – Follow This Template
Whether you have short-term or long-term marketing goals, this planning template can help turn those ideas into reality. With this model as your foundation, you can describe your goals, set a deadline for meeting them, and understand the desired result. This can all be accomplished by focusing on SMART marketing, a methodology that helps you … Continued
6 Tips for Effectively Working With a Marketing Agency
So, you’ve started working with a new marketing agency. Awesome! (If you haven’t yet, check out our post on the top 5 smart reasons to outsource your digital marketing.) You’ve put a lot of time and thought into finding the right agency, but you’re just not sure where to start. You’re not alone. Working with … Continued
Understanding the Marketing Funnel Stages and Why it Matters
The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued
5 Smart Reasons to Outsource Your Digital Marketing
If you’re looking to dive into new markets, enhance your presence online, or simply shake up your marketing strategies, it may be just the right time to consider outsourcing marketing digital marketing responsibilities. Deciding whether or not you should outsource your entire marketing strategy or part of your efforts take times and consideration. The first … Continued
Understanding the Customer Journey and What’s Next
Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued
We’re Hiring: Marketing Content Specialist
Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued
3 Ways to Improve the Customer Journey
The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences. As devices and shopping channels … Continued
Going for the Gold: Building a Winning Relationship with Your Marketing Agency
Baby, it’s cold outside, and that means one thing for 2018 – the Winter Olympics are almost here. All eyes will be on PyeongChang as the world’s elite athletes compete for the gold. And we are more than ready to watch in awe as these competitors show us what competition, training, teamwork, and determination look … Continued
Give Your Marketing Strategy an Edge with On-Hold Marketing
Time for some honesty here – I absolutely loathe sitting on hold. Unfortunately, it’s something that we all must endure at some point. In fact, when my business partner told me about his 2 hour call with a SaaS app provider, 30 minutes of which was on hold, I shuddered at the idea of listening … Continued
4 Critical Marketing Lessons I Learned While Raising Chickens
It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued