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Getting Email Deliverability Right

In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued

Why Do My Email Campaign Metrics Suck?

If you’ve ever asked yourself ‘why do my email metrics suck,’ you’re certainly not alone. A study by Return Path tells us that only 79% of commercial emails land in the subscribers’ inbox. That means one out of every five emails sent either gets filtered as spam or blocked. That’s not good odds if you’re … Continued

Selling Cloud, IT, and Telecom in the Midst of an Avalanche

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued

Your New Year’s Resolutions May Fail – But Your Sales Strategy Doesn’t Have To Follow Suit

The ancient Babylonians are considered the first to make what we consider “New Year’s” resolutions, promising their gods they would repay debts and return borrowed items. Today, some 4000 years later, people across the world continue this time-honored tradition, resolving to take actions in hopes of a happier, healthier, more prosperous life. Sadly, it’s highly … Continued

Boring to Brilliant: Game-Changing Out of Office Emails

With the holiday season coming up, there’s a good chance that you will need to use the trusty ole out-of-office reply email. You know the one. It typically goes a little something like this: “I am out of the office until [insert date] with little access to email. If you need immediate assistance, please contact … Continued

5 Big Mistakes on Your Business Blog – Part Two

  This is part two of our Blogging Mistakes series. You can view Part 1 here. Blogging done right has the potential to do more than just move the needle for your business. B2B blogs that encompass that magic mix of being informative, fun, and engaging can bump up a company’s online presence tremendously and, … Continued

5 Big Mistakes on Your Business Blog – Part One

So you have a blog, that’s great! Now what? Blogging requires writing skills, enthusiasm for your company, and industry expertise. It also requires energy, creativity, and perseverance! It’s all about consistency. Everyone is busy, so it’s imperative that your blog posts catch readers’ attention and provide value that helps create loyal followers while also building … Continued

How to Set SMART Marketing Goals – Follow This Template

Whether you have short-term or long-term marketing goals, this planning template can help turn those ideas into reality. With this model as your foundation, you can describe your goals, set a deadline for meeting them, and understand the desired result. This can all be accomplished by focusing on SMART marketing, a methodology that helps you … Continued

6 Tips for Effectively Working With a Marketing Agency

So, you’ve started working with a new marketing agency. Awesome! (If you haven’t yet, check out our post on the top 5 smart reasons to outsource your digital marketing.) You’ve put a lot of time and thought into finding the right agency, but you’re just not sure where to start. You’re not alone. Working with … Continued

Understanding the Marketing Funnel Stages and Why it Matters

The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued

5 Smart Reasons to Outsource Your Digital Marketing

If you’re looking to dive into new markets, enhance your presence online, or simply shake up your marketing strategies, it may be just the right time to consider outsourcing marketing digital marketing responsibilities. Deciding whether or not you should outsource your entire marketing strategy or part of your efforts take times and consideration. The first … Continued

Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

We’re Hiring: Marketing Content Specialist

  Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued