How to Map Your Content to the Buyer’s Journey

Your sales funnel is the lifeblood of your success. Leads come in, and you work your sales magic to get them to the Closed Won stage as efficiently as possible. But how often do you think about your lead’s state of mind throughout that process? Are they familiar with your company and the services you … Continued

5 Essential Tools for Blogging Like a Boss

For B2B companies, having a company blog is a no-brainer. In fact, featuring a blog as an essential part of your website gives you a 434% better chance of being ranked highly on search engines. Blogging, while exciting at first, can become daunting. Often, it feels nearly impossible to come up with yet another topic for your … Continued

How to Create a Content Strategy That Doesn’t Suck

OK, so you’ve bought into the concept of content marketing, now what? You’re probably overwhelmed with trying to create blogs, whitepapers, eBooks and figuring out how you are going to share them via social media in hopes of attracting valuable leads. While it may be tempting to dive right in, creating a clear content marketing strategy is … Continued