“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies apart. Product messages and value props are virtually interchangeable, resulting in a boring, lazy approach to marketing your business. Jay Acunzo, VP of NextView and Content Creator … Continued

Our 5 Key Takeaways From Channel Connect 2016

Intelisys’s Channel Connect is always a great networking event to share best practices and learn about the latest technology and industry trends. This year was the biggest Channel Connect yet and was no exception. Here are our top takeaways from this year: Convergence The Intelisys ScanSource merger is proof that the recent hot topic convergence … Continued