Give Your Marketing Strategy an Edge with On-Hold Marketing

Time for some honesty here – I absolutely loathe sitting on hold. Unfortunately, it’s something that we all must endure at some point. In fact, when my business partner told me about his 2 hour call with a SaaS app provider, 30 minutes of which was on hold, I shuddered at the idea of listening … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued