Getting Email Deliverability Right

In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued

Why Do My Email Campaign Metrics Suck?

If you’ve ever asked yourself ‘why do my email metrics suck,’ you’re certainly not alone. A study by Return Path tells us that only 79% of commercial emails land in the subscribers’ inbox. That means one out of every five emails sent either gets filtered as spam or blocked. That’s not good odds if you’re … Continued