7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued

How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued

Telling Your Brand Story: 6 Questions to Ask Yourself

The task of drilling your company’s story down to a clear statement or idea is difficult, especially for those that have been conducting business without one for some time. When we ask our clients to tell us their story, it’s shocking how many simply can’t do it. They know their business. They know their customers. … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued

Quick Tips to Updating Your Professional Profile

Whether you’re looking for a new job or just looking to grow your business, it’s always a good time for you to refresh your professional profile. A bio speaks about your reputation, attributes, expertise, and background.  When creating a professional profile, it can be difficult to talk yourself up or even describe yourself on paper. … Continued

Getting The Most Out of Your Content: The Rule of 5

You’ve invested a lot of time or money into creating new content, so why not get the most mileage out of each piece. Get creative with your content and aim to use each piece 5 different ways. Here are a few ideas for putting a fresh spin on the great content you already have. #1 … Continued

8 Killer Ways to Promote Your Whitepaper

We write a lot of content for our clients. Whether it’s as simple as a blog post, or more in-depth pieces like eBooks or whitepapers, the same question always comes up after we deliver the final product. “What do we do now?” Here are 8 tips, tricks, and strategies for marketing and promoting your whitepaper to … Continued

Punxutawney Phil Says 6 More Weeks of Productivity!

Well, good ole’ Punxutawney Phil saw his shadow on Thursday morning, which means another six weeks of winter (allegedly). But don’t let those winter blues get you down! This simply means you’ve got six weeks of kicking ass left before the urge to get outside and enjoy the sunshine will lure you away from your ever-growing … Continued

How Sales Enablement Tools are Helping The Channel Thrive

The divide between sales and marketing is nothing new. The grievances of each department have been blogged about, tweeted, panel discussed and podcasted to death. It’s even given way to a number of terms like, “Smarketing” and “Sales Enablement.” Some organizations are going beyond the buzzwords and creating intermediary functions within the organization to serve … Continued

How to Create a Content Strategy That Doesn’t Suck

OK, so you’ve bought into the concept of content marketing, now what? You’re probably overwhelmed with trying to create blogs, whitepapers, eBooks and figuring out how you are going to share them via social media in hopes of attracting valuable leads. While it may be tempting to dive right in, creating a clear content marketing strategy is … Continued

Creating Buyer Personas That Improve Content Conversion Rates

An essential step in developing a B2B marketing strategy is identifying your target audience. In the marketing world, we refer to these different audiences as “personas.” A buyer persona is a fictional, generalized representation of your ideal customers. Depending on your business, you could have as few as one or two buyer personas or as many … Continued

3 Ways Inbound Marketing Improves Your Sales Funnel

Inbound Marketing – a strategic blend of SEO, content marketing, social media and website conversion – has taken the B2B world by storm in recent years. And it’s no surprise why. Companies employing inbound marketing tactics generate 54% more leads than those using traditional paid marketing, according to HubSpot’s latest research. Here are three ways … Continued

Carve Digital is Born

It’s 7:30pm on a rainy day in Atlanta when my phone rang…again. Mentally exhausted from a full day of phone calls and meetings, I begrudgingly answered the phone. “Hi, Michael,” I moaned with a forced smile. Michael’s response was simply a look of excitement beaming on the screen of my video phone. “You’re in a … Continued