Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

We’re Hiring: Marketing Content Specialist

  Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued

7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued

How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued

Telling Your Brand Story: 6 Questions to Ask Yourself

The task of drilling your company’s story down to a clear statement or idea is difficult, especially for those that have been conducting business without one for some time. When we ask our clients to tell us their story, it’s shocking how many simply can’t do it. They know their business. They know their customers. … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued

Quick Tips to Updating Your Professional Profile

Whether you’re looking for a new job or just looking to grow your business, it’s always a good time for you to refresh your professional profile. A bio speaks about your reputation, attributes, expertise, and background.  When creating a professional profile, it can be difficult to talk yourself up or even describe yourself on paper. … Continued

Getting The Most Out of Your Content: The Rule of 5

You’ve invested a lot of time or money into creating new content, so why not get the most mileage out of each piece. Get creative with your content and aim to use each piece 5 different ways. Here are a few ideas for putting a fresh spin on the great content you already have. #1 … Continued

8 Killer Ways to Promote Your Whitepaper

We write a lot of content for our clients. Whether it’s as simple as a blog post, or more in-depth pieces like eBooks or whitepapers, the same question always comes up after we deliver the final product. “What do we do now?” Here are 8 tips, tricks, and strategies for marketing and promoting your whitepaper to … Continued

Punxutawney Phil Says 6 More Weeks of Productivity!

Well, good ole’ Punxutawney Phil saw his shadow on Thursday morning, which means another six weeks of winter (allegedly). But don’t let those winter blues get you down! This simply means you’ve got six weeks of kicking ass left before the urge to get outside and enjoy the sunshine will lure you away from your ever-growing … Continued

How Sales Enablement Tools are Helping The Channel Thrive

The divide between sales and marketing is nothing new. The grievances of each department have been blogged about, tweeted, panel discussed and podcasted to death. It’s even given way to a number of terms like, “Smarketing” and “Sales Enablement.” Some organizations are going beyond the buzzwords and creating intermediary functions within the organization to serve … Continued