carve digital linkedin strategy

Wanna get social? Start with a LinkedIn strategy

In the B2B marketing world, we often hear about how LinkedIn can help improve engagement with customers. At Carve Digital, we might hear something like this, ‘I want to use social media! Let’s make sure we LinkedIn this blog post or post something about our upcoming webinar.’  While posting content to a company’s LinkedIn (LI) … Continued

You’re supporting your customers’ digital transformation – but what about your path?

Digital change is happening in nearly every industry today, with the potential to transform startups and incumbents into market leaders and innovators. If you’re a technology partner, you’re helping your customers navigate this complex digital world every single day. You’re guiding businesses on critical technology decisions – telecom, cloud, mobility, security, network services, IoT, and … Continued

carve digital webinar blog

Want a Strong Partner Program? Start with Webinars.

Education should be one of the primary goals of any B2B content marketing strategy. Particularly in the B2B market when it comes to cloud, IT, and telecom services. 5G networks, cloud computing, containerization, identity management, cyber threat hunting, artificial intelligence, machine learning, predictive analytics, Internet of Things (IoT), and blockchain are just a few of … Continued

Your New Year’s Resolutions May Fail – But Your Sales Strategy Doesn’t Have To Follow Suit

The ancient Babylonians are considered the first to make what we consider “New Year’s” resolutions, promising their gods they would repay debts and return borrowed items. Today, some 4000 years later, people across the world continue this time-honored tradition, resolving to take actions in hopes of a happier, healthier, more prosperous life. Sadly, it’s highly … Continued

Boring to Brilliant: Game-Changing Out of Office Emails

With the holiday season coming up, there’s a good chance that you will need to use the trusty ole out-of-office reply email. You know the one. It typically goes a little something like this: “I am out of the office until [insert date] with little access to email. If you need immediate assistance, please contact … Continued

6 Tips for Effectively Working With a Marketing Agency

So, you’ve started working with a new marketing agency. Awesome! (If you haven’t yet, check out our post on the top 5 smart reasons to outsource your digital marketing.) You’ve put a lot of time and thought into finding the right agency, but you’re just not sure where to start. You’re not alone. Working with … Continued

Understanding the Marketing Funnel Stages and Why it Matters

The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued

5 Smart Reasons to Outsource Your Digital Marketing

If you’re looking to dive into new markets, enhance your presence online, or simply shake up your marketing strategies, it may be just the right time to consider outsourcing marketing digital marketing responsibilities. Deciding whether or not you should outsource your entire marketing strategy or part of your efforts take times and consideration. The first … Continued

We’re Hiring: Marketing Content Specialist

  Carve Digital, a digital marketing agency hyperfocused on the telecommunication industry, is hiring a Marketing Content Specialist. This person will work directly with senior leadership and clients to craft lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, product sell sheets, eBooks, and white papers. Inbound marketing … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued

7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued