Selling Cloud, IT, and Telecom in the Midst of an Avalanche

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued

“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies apart. Product messages and value props are virtually interchangeable, resulting in a boring, lazy approach to marketing your business. Jay Acunzo, VP of NextView and Content Creator … Continued

Our 5 Key Takeaways From Channel Connect 2016

Intelisys’s Channel Connect is always a great networking event to share best practices and learn about the latest technology and industry trends. This year was the biggest Channel Connect yet and was no exception. Here are our top takeaways from this year: Convergence The Intelisys ScanSource merger is proof that the recent hot topic convergence … Continued

Can’t Miss Events At This Year’s Channel Partners Evolution

Channel Partners Evolution 2016 is right around the corner. Before you head to Washington, D.C., make sure you save room on your calendars for these exciting events that are sure to be both informative and great opportunities to network with industry partners. Register now and we hope to see you there! Six Ways to Level … Continued

Building A Sales Enablement Strategy Around Your Strengths

Sales scripts, product sheets, one-pagers, email templates, and presentations. The list of sales enablement tools seems endless in today’s business world. But creating these assets can be a total waste of time if you don’t have a unified sales enablement strategy. A strategy capitalizes on your business’ strengths and engages your ideal customers and sales … Continued