It’s 7:30pm on a rainy day in Atlanta when my phone rang…again. Mentally exhausted from a full day of phone calls and meetings, I begrudgingly answered the phone.

“Hi, Michael,” I moaned with a forced smile. Michael’s response was simply a look of excitement beaming on the screen of my video phone. “You’re in a good mood,” I added.

In quintessential “Sterl fashion,” he didn’t bother with pleasantries. He got straight to the point –  a quality that I appreciated after such a long day.

“OK. So here’s what I’m thinking,” Michael said as he began to pace around his office. “These guys know the business, but can’t focus on the marketing side of things. And the ones that can, don’t have the time to manage it. We know the technology. We know the channel. And we can implement the marketing piece for them. What do you think?”

Over the next hour or so, we discussed how we could help partners not only dial in their digital marketing efforts to gain sales-ready leads, but also the opportunity to help them drive targeted campaigns into their existing customer base. My exhaustion snowballed into excitement as we started to lay the foundation for the unique offering that we could bring to the channel community.

And that, my friends, is the conversation that started it all. It was in that moment that the idea of Carve Digital came to be. The vision of building a digital marketing firm that could help solve so many of the problems that we advised partners on over the years. The idea that we could take all of the first-hand experience from the channel partner/service provider relationship and help these companies craft strategic campaigns that would change the way they present their business in the market.

We are excited today to announce the official launch of Carve Digital, a digital marketing company dedicated to providing creative and integrated digital marketing services to the channel partner community. Thank you to those who have offered advice and guidance as we begin this incredible journey in 2016. We are looking forward to the possibilities ahead of us!Want to learn more about our services? Check us out at www.carvedigital.net.

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