On the road! What working remote looks like for me.

By

‘What do you think, should we go for it?’ This is how the conversation played out this fall. From there my family loaded up the truck, our two spoiled Australian Shepherds, and our 20-foot pull-behind travel trailer – and we headed West!  What followed was an almost three-month epic road trip! It started mid-August when … Continued

carve digital linkedin strategy

Wanna get social? Start with a LinkedIn strategy

By

In the B2B marketing world, we often hear about how LinkedIn can help improve engagement with customers. At Carve Digital, we might hear something like this, ‘I want to use social media! Let’s make sure we LinkedIn this blog post or post something about our upcoming webinar.’  While posting content to a company’s LinkedIn (LI) … Continued

You’re supporting your customers’ digital transformation – but what about your path?

By

Digital change is happening in nearly every industry today, with the potential to transform startups and incumbents into market leaders and innovators. If you’re a technology partner, you’re helping your customers navigate this complex digital world every single day. You’re guiding businesses on critical technology decisions – telecom, cloud, mobility, security, network services, IoT, and … Continued

carve digital webinar blog

Want a Strong Partner Program? Start with Webinars.

By

Education should be one of the primary goals of any B2B content marketing strategy. Particularly in the B2B market when it comes to cloud, IT, and telecom services. 5G networks, cloud computing, containerization, identity management, cyber threat hunting, artificial intelligence, machine learning, predictive analytics, Internet of Things (IoT), and blockchain are just a few of … Continued

Getting Email Deliverability Right

By

In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued

Why Do My Email Campaign Metrics Suck?

By

If you’ve ever asked yourself ‘why do my email metrics suck,’ you’re certainly not alone. A study by Return Path tells us that only 79% of commercial emails land in the subscribers’ inbox. That means one out of every five emails sent either gets filtered as spam or blocked. That’s not good odds if you’re … Continued

Selling Cloud, IT, and Telecom in the Midst of an Avalanche

By

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued

Your New Year’s Resolutions May Fail – But Your Sales Strategy Doesn’t Have To Follow Suit

By

The ancient Babylonians are considered the first to make what we consider “New Year’s” resolutions, promising their gods they would repay debts and return borrowed items. Today, some 4000 years later, people across the world continue this time-honored tradition, resolving to take actions in hopes of a happier, healthier, more prosperous life. Sadly, it’s highly … Continued

Boring to Brilliant: Game-Changing Out of Office Emails

By

With the holiday season coming up, there’s a good chance that you will need to use the trusty ole out-of-office reply email. You know the one. It typically goes a little something like this: “I am out of the office until [insert date] with little access to email. If you need immediate assistance, please contact … Continued

5 Big Mistakes on Your Business Blog – Part Two

By

  This is part two of our Blogging Mistakes series. You can view Part 1 here. Blogging done right has the potential to do more than just move the needle for your business. B2B blogs that encompass that magic mix of being informative, fun, and engaging can bump up a company’s online presence tremendously and, … Continued

5 Big Mistakes on Your Business Blog – Part One

By

So you have a blog, that’s great! Now what? Blogging requires writing skills, enthusiasm for your company, and industry expertise. It also requires energy, creativity, and perseverance! It’s all about consistency. Everyone is busy, so it’s imperative that your blog posts catch readers’ attention and provide value that helps create loyal followers while also building … Continued