5 Big Mistakes on Your Business Blog – Part Two

  This is part two of our Blogging Mistakes series. You can view Part 1 here. Blogging done right has the potential to do more than just move the needle for your business. B2B blogs that encompass that magic mix of being informative, fun, and engaging can bump up a company’s online presence tremendously and, … Continued

5 Big Mistakes on Your Business Blog – Part One

So you have a blog, that’s great! Now what? Blogging requires writing skills, enthusiasm for your company, and industry expertise. It also requires energy, creativity, and perseverance! It’s all about consistency. Everyone is busy, so it’s imperative that your blog posts catch readers’ attention and provide value that helps create loyal followers while also building … Continued

How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued

Quick Tips to Updating Your Professional Profile

Whether you’re looking for a new job or just looking to grow your business, it’s always a good time for you to refresh your professional profile. A bio speaks about your reputation, attributes, expertise, and background.  When creating a professional profile, it can be difficult to talk yourself up or even describe yourself on paper. … Continued

5 Essential Tools for Blogging Like a Boss

For B2B companies, having a company blog is a no-brainer. In fact, featuring a blog as an essential part of your website gives you a 434% better chance of being ranked highly on search engines. Blogging, while exciting at first, can become daunting. Often, it feels nearly impossible to come up with yet another topic for your … Continued