Understanding the Marketing Funnel Stages and Why it Matters

The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued

Creating Buyer Personas That Improve Content Conversion Rates

An essential step in developing a B2B marketing strategy is identifying your target audience. In the marketing world, we refer to these different audiences as “personas.” A buyer persona is a fictional, generalized representation of your ideal customers. Depending on your business, you could have as few as one or two buyer personas or as many … Continued