Understanding the Marketing Funnel Stages and Why it Matters

The marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s essentially the process of converting a visitor into a paying customer. One of the hardest challenges in any business is having your marketing team and your sales team on the same … Continued

Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

3 Ways to Improve the Customer Journey

The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences.   As devices and shopping channels … Continued

How to Map Your Content to the Buyer’s Journey

Your sales funnel is the lifeblood of your success. Leads come in, and you work your sales magic to get them to the Closed Won stage as efficiently as possible. But how often do you think about your lead’s state of mind throughout that process? Are they familiar with your company and the services you … Continued