How to Use A Content Marketing Calendar For Blog Posts

Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the … Continued

Why Your Business Needs A Content Marketing Strategy

Content marketing has revolutionized the marketing world. In recent years, we’ve seen businesses shift from cramming product ads and sales pitches down the throats of potential buyers to a more customer-centric approach. This new marketing model focuses on learning more about the motivations and challenges that customers face, using content to educate and inform customers … Continued

How to Create a Content Strategy That Doesn’t Suck

OK, so you’ve bought into the concept of content marketing, now what? You’re probably overwhelmed with trying to create blogs, whitepapers, eBooks and figuring out how you are going to share them via social media in hopes of attracting valuable leads. While it may be tempting to dive right in, creating a clear content marketing strategy is … Continued

3 Ways Inbound Marketing Improves Your Sales Funnel

Inbound Marketing – a strategic blend of SEO, content marketing, social media and website conversion – has taken the B2B world by storm in recent years. And it’s no surprise why. Companies employing inbound marketing tactics generate 54% more leads than those using traditional paid marketing, according to HubSpot’s latest research. Here are three ways … Continued