Getting Email Deliverability Right

In the marketing world, there’s no shortage of frustrating scenarios that can happen on a daily basis. Lack of data, poorly performing marketing automation or CRM applications, and content that only a few people actually read (thanks, Mom and Aunt Jane!) is a true-life situation for many telecom agents and MSPs. Also scoring high on … Continued

Why Do My Email Campaign Metrics Suck?

If you’ve ever asked yourself ‘why do my email metrics suck,’ you’re certainly not alone. A study by Return Path tells us that only 79% of commercial emails land in the subscribers’ inbox. That means one out of every five emails sent either gets filtered as spam or blocked. That’s not good odds if you’re … Continued

Selling Cloud, IT, and Telecom in the Midst of an Avalanche

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued

Your New Year’s Resolutions May Fail – But Your Sales Strategy Doesn’t Have To Follow Suit

The ancient Babylonians are considered the first to make what we consider “New Year’s” resolutions, promising their gods they would repay debts and return borrowed items. Today, some 4000 years later, people across the world continue this time-honored tradition, resolving to take actions in hopes of a happier, healthier, more prosperous life. Sadly, it’s highly … Continued

Boring to Brilliant: Game-Changing Out of Office Emails

With the holiday season coming up, there’s a good chance that you will need to use the trusty ole out-of-office reply email. You know the one. It typically goes a little something like this: “I am out of the office until [insert date] with little access to email. If you need immediate assistance, please contact … Continued

7 Types of B2B Email Marketing Campaigns You Should Be Using Today

If you’ve somehow been lead to believe that email is dead – think again. B2B email marketing is very much alive and doing quite well for itself. In fact, statistics from Demandwave’s State of B2B Digital Marketing show that email marketing is not only still relevant, but it’s dominating the digital marketing scene. According to the report, … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued