Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

3 Ways to Improve the Customer Journey

The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences.   As devices and shopping channels … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued

“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies apart. Product messages and value props are virtually interchangeable, resulting in a boring, lazy approach to marketing your business. Jay Acunzo, VP of NextView and Content Creator … Continued