10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued

“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies apart. Product messages and value props are virtually interchangeable, resulting in a boring, lazy approach to marketing your business. Jay Acunzo, VP of NextView and Content Creator … Continued