Creating a Killer Content Marketing Strategy – Start Now!

Studies tell us that 91% of B2B marketers use content marketing to reach customers and that 86% of B2C marketers think content marketing is a critical part of their digital marketing strategy. Content marketing works because it takes an entirely different approach than traditional marketing. Instead of pitching products and services, content marketing aims to … Continued

Are Your Customers Trying to Tell You Something? Start Listening with Social Media Monitoring.

While monitoring social media activity is now a best practice for many consumer brands, Business-to-Business (B2B) companies have been slower to make the connection. However, those B2Bers that are taking the plunge are seeing positive results. Mostly that’s because targeted social media efforts wrapped into a unified digital marketing strategy can help companies get to … Continued

Selling Cloud, IT, and Telecom in the Midst of an Avalanche

Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued

Your New Year’s Resolutions May Fail – But Your Sales Strategy Doesn’t Have To Follow Suit

The ancient Babylonians are considered the first to make what we consider “New Year’s” resolutions, promising their gods they would repay debts and return borrowed items. Today, some 4000 years later, people across the world continue this time-honored tradition, resolving to take actions in hopes of a happier, healthier, more prosperous life. Sadly, it’s highly … Continued

How to Set SMART Marketing Goals – Follow This Template

Whether you have short-term or long-term marketing goals, this planning template can help turn those ideas into reality. With this model as your foundation, you can describe your goals, set a deadline for meeting them, and understand the desired result. This can all be accomplished by focusing on SMART marketing, a methodology that helps you … Continued

5 Smart Reasons to Outsource Your Digital Marketing

If you’re looking to dive into new markets, enhance your presence online, or simply shake up your marketing strategies, it may be just the right time to consider outsourcing marketing digital marketing responsibilities. Deciding whether or not you should outsource your entire marketing strategy or part of your efforts take times and consideration. The first … Continued

Understanding the Customer Journey and What’s Next

Cultivating and managing the customer journey isn’t for the faint of heart. It takes strategic planning and steely focus to deal with all the starts-and-stops and ups-and-downs along the way. Customer touchpoints have evolved across platforms, channels, and devices. From a marketer’s perspective, more touchpoints present a tremendous opportunity to build greater loyalty with customers … Continued

3 Ways to Improve the Customer Journey

The customer journey is the holy grail for businesses and marketers today. It’s essentially a map that tells the story of the customer’s combined interactions with the brand across all channels. That includes their initial interaction with the company, the purchase, service, and finally their ‘sharing’ about those experiences.   As devices and shopping channels … Continued

4 Critical Marketing Lessons I Learned While Raising Chickens

It’s not uncommon for my personal experiences to draw strong correlations to life as a marketer. Sometimes it’s obvious things, like how a well-timed email prompts me to purchase a service that I never imagined that I needed. Other times, the connection is much less noticeable but gleans insight that is unexpected yet extremely valuable. … Continued

10 Email Marketing Best Practices

Email is inevitably an integral part of your marketing strategy. But are you getting the most out of your emails? Before you hit send on your next email campaign, check to make sure you are following these email marketing best practices to increase open and click-through rates. Send From a Person, Not a Distribution Email Address … Continued

“Me Too” Marketing is Lazy – Focus On Your Business Strategy

“Me Too” Marketing seems to be the standard in a lot of industries, and telecommunications is no exception. Take away all the logos and product names, and it’s almost impossible to tell companies apart. Product messages and value props are virtually interchangeable, resulting in a boring, lazy approach to marketing your business. Jay Acunzo, VP of NextView and Content Creator … Continued