How Sales Enablement Tools are Helping The Channel Thrive

The divide between sales and marketing is nothing new. The grievances of each department have been blogged about, tweeted, panel discussed and podcasted to death. It’s even given way to a number of terms like, “Smarketing” and “Sales Enablement.” Some organizations are going beyond the buzzwords and creating intermediary functions within the organization to serve … Continued

Building A Sales Enablement Strategy Around Your Strengths

Sales scripts, product sheets, one-pagers, email templates, and presentations. The list of sales enablement tools seems endless in today’s business world. But creating these assets can be a total waste of time if you don’t have a unified sales enablement strategy. A strategy capitalizes on your business’ strengths and engages your ideal customers and sales … Continued