Selling Cloud, IT, and Telecom in the Midst of an Avalanche
Earlier this month I completed Mountain Alpine Guides’ Level 1 Avalanche Course in Bozeman. It was three days of classroom instruction coupled with field session in the backcountry of Hyalite Canyon and areas in Yellowstone National Park. And, well, it was awesome! Those that know me well, however, know that the classroom instruction part was … Continued
Everyone is not your customer (or partner): Why cloud service providers need to create personas
When you go into business, one of the first things you realize is that everyone is NOT your customer. This concept seems simple to grasp, but it’s harder in practice. One way to be more targeted and compelling in your sales and marketing efforts is to develop buyer personas. Buyer personas are ‘fictional’ characterizations of … Continued
3 Ways Inbound Marketing Improves Your Sales Funnel
Inbound Marketing – a strategic blend of SEO, content marketing, social media and website conversion – has taken the B2B world by storm in recent years. And it’s no surprise why. Companies employing inbound marketing tactics generate 54% more leads than those using traditional paid marketing, according to HubSpot’s latest research. Here are three ways … Continued