Often the hardest part of writing a blog isn’t the actual writing part at all; it’s everything else that goes along with it- brainstorming topics, determining target audience and keywords, scheduling, and optimizing. A content marketing calendar for blog posts takes the guesswork out of the process, so when you sit down to write, you have the hard part out of the way. It serves as an invaluable tool to not only the writer but also other key stakeholders. Sharing your calendar with anyone that wants to be in the know keeps your team on the same page and gives others visibility into the progress in real-time.
Keeping track of your blog posts with a content calendar provides you with a global view of your blog posts and the ability to identify what content plays off each other and can be linked together. Reviewing the past and future posts in one easy view, you can keep content consistent, relevant, and easily identify content to be repurposed. A content marketing calendar also enables you to be more strategic about the timing of your posts. Include key dates on your calendar such as holidays, events, industry conferences, and typical buying cycles that have an impact on when you want to share content, so you maximize each post’s potential.
The fields in the Content Marketing Calendar Template help keep your posts consistent and strategic.
This is the date in which the content needs to be created and approved. You’ll want to add those key dates into either the due date or the publish date column so you can keep those top-of-mind.
The date that the post will go live on your site. Most sites allow you to schedule posts out in advance to save you time. You can even plan your posts out months in advance.
The person that is responsible for the post.
Selecting a few different topics that appeal to your buyer personas can help you focus your content for your blog. Try to stick to five or so different topics and categorize each post here. This will help you make sure you are covering a range of various types of posts to engage your various buyer personas.
Or a working title to start. If your title changes throughout the draft process, don’t forget to go back and update it so you can refer to it and make sure your titles are diverse in style.
Drafting out your key points in the content marketing calendar helps you focus your content when you go to write, and it also gives you quick points to refer to in the future when you need a global view of your existing blog posts.
Include links to any resources you plan to refer to as you write your blog posts.
Who will be reading this post? Think about who you are writing to and how the content will lead them into the next stage of the buyer’s journey.
Particularly relevant if your company has an SEO strategy, include any keywords your business is trying to rank for and think about what keywords your target audience tend to search.
If you plan to include any images, videos, or infographics, include those here so you can quickly refer to them.
What other blog posts can be linked to this one? Do you link to any outside resources? Including internal and external links in your blog posts also contributes to SEO rankings; a content marketing calendar gives you a snapshot of all your blog posts so you can identify which posts relate to each other and can be linked.