(Blog photo credit: Instagram)
National Squirrel Appreciation Day is coming up on January 21st! I never knew this was a thing, but I’m certainly glad it is. I love squirrels! Maybe it’s because they are so entertaining to watch running around the yard and hopping from tree to tree. Perhaps it’s because they are so cute when they are dressed up in tiny outfits. In fact, our friend John Harrison and his wife Brantley have received national attention for the rescue (and dress up) of a squirrel named Bella.
You’re probably wondering what squirrels have to do with marketing. Well, squirrels are classified into three specific categories – ground, tree, and flying. Each of these ‘squirrelly marketing’ styles has its faults. Let’s look at how these groups pertain to marketing your business.
Ground Squirrel Marketing
We often hear the phrase “low-hanging fruit,” referring to the strategy of capitalizing on easy business opportunities. In the world of marketing, these ground-level marketing tactics can work well, depending on your internal and external resources. Like the ground squirrel, we tend to spend a significant amount of time scouring the lower level for quick wins and fail to ‘look up’ and focus on strategic approaches that will yield more substantial gains over time.
Tree Squirrel Marketing
Tree squirrel marketing is essentially the opposite of ground squirrel marketing. We’ve worked with several clients that are so hyper-focused on the high-level marketing objectives that they fail to manage even the most basic marketing tasks. It’s almost as if they are stuck in constant strategy-mode with an inability to come down to the ground level and actually GSD (GSD explained).
Flying Squirrel Marketing
I will admit – I love flying squirrels. That said, this type of marketing is by far the most frustrating. Our ‘flying squirrel clients’ seem to jump all over the place, wanting to try a little of this and a little of that with ZERO ability to focus on a plan. This results in never spending enough energy on one thing to see results and trying every marketing tactic in the world with no rhyme or reason.
Time to focus on my … oh, look! Squirrel!
Let’s face it. We all get distracted. As the world becomes more digitally driven, our ability to focus is even further challenged by an overflow of emails, social media notifications, instant messaging, and all sorts of other things that need our immediate attention. Even as I write this, I have received three text messages, 12 chat notifications, three snap chats, two LinkedIn requests, 12 Instagram likes, four calendar notifications, and over 40 emails.
As you plan your marketing strategies and tactics, think about the low-hanging fruit and the top-level strategies that you can employ. Need help? We’re here to help you make sense of the chaos. Just shoot us a message!
A little squirrel knowledge just for you!
In honor of these adorable creatures, I thought I’d drop a little bit of squirrel knowledge of you.
- With 285 species of squirrels, they can be found in every continent except Antarctica and Australia. (Source)
- On December 10, 1987, a squirrel chewed through power lines and shut down the Nasdaq for 82 minutes, preventing the trading of approximately 20 million shares. (Source)
- Rather than use CGI, Tim Burton had 40 squirrels trained to crack nuts for Charlie & The Chocolate Factory. (Source)
- Iran once arrested 14 squirrels for spying. (Source)
- Tommy Tucker was a squirrel that wore women’s clothes and performed tricks to sell war bonds in WW2. (Source)