If the New Year teaches us anything, it is that time flies! It seems like just yesterday were all watching Home Improvement and partying like it was 1999 and now here we are 20 years later. There are many theories about why time seems to speed up as we get older. Psychologists and physicists point out that the passage of time – minutes, hours, days – remains constant, but our perception of time changes indefinitely. A Duke University professor Adrian Bejan talks about how our understanding of time shifts based on what we’re engaged in, our vision, cognition, and mental processing. (Source: Quartz). That’s why recurring events like the New Year, birthdays, month-end reporting, or even yearly industry events seem to come faster and faster – these events are less likely to make a lasting impression because they are not unique.
What time works best for you?
So does that mean we’re doomed to speed through life? It’s doesn’t have to! Because time is a concept, we also have the power to alter our perceptions and use that to our advantage. But how? One simple way is to get smart about how you’re using your time. Use a calendar and meeting scheduler to help keep your life organized. Nothing wastes more time than back-and-forth emails – it’s a perfect way to experience time slipping through your fingers. Does this sound familiar?
- ‘What time works best for you?’
- ‘Sorry I’m busy then, what about later in the day?’
- ‘What time zone are you in this week?’
Meeting scheduler apps, on the other hand, make it simpler to schedule time with someone at work. Users can quickly see the availability of participants, select the date and times that work for them, and meeting hosts can confirm and send emails that include all relevant event meeting details, including accessing preferred web conferencing tools. These applications also connect to desktop and mobile online calendars – Google Calendar, iCal, or Outlook. Apps like Boomerang Calendar, Calendly, or Doodle are all popular choices. Applications like Free Busy focus on helping users schedule meetings with participants inside and outside the organization.
Set parameters for ‘event types’
If scheduling group meetings or trying to meet with new customers, schedulers can also invite potential attendees to ‘Select a time to meet’ directly from a link included in an email signature or a web page, for example. These apps present a scheduling page where individuals choose their preferred meeting date and time and they select an ‘event type.’ ‘Event types’ might include a product demo, onboarding, a new client consultation, or a technical conversation. Once users pick a time and event, they enter their name and email address and put in specific notes about the meeting, including questions they may have.
Think beyond emails
Another option is schedulers that also integrate with other business tools. Does your company use CRM or marketing automation applications like Hubspot or SharpSpring? Both offer tools that can eliminate the hassles of scheduling meetings and they help streamline the sales management process with better visibility and control over a team’s meetings for the week. Scheduling polls are also useful in coordinating events by creating an online survey, which can be anonymous. Or if your organization does not have a dedicated account rep for a region, for example, users can set up a round-robin meeting link so prospects can book a meeting with the sales rep whose availability matches best with their schedule. The meeting tools also automatically create new contacts and log notes about activities.
Besides making scheduling meetings easier, one of the best ways to get the most out of your time is to follow through with prospects and make yourself accessible and available. Why? Leads don’t convert themselves on the first effort or interaction. Studies suggest, 80% of sales require five follow-ups after initial contact, but 44% of salespeople give up after just one! (Source: Propeller). Part of creating engagement with customers is to be consistent and persistent throughout your efforts. Beyond merely including a link in your email signature encouraging individuals book time with you, also integrate this link and your availability directly into other marketing efforts. Newsletters, emails, campaigns, trade show promotions, and your website are all opportunities to encourage engagement with customers and to offer prospects a chance to talk one-on-one.
Be open to new experiences
To slow time down – or at least our perception of it – scientists suggest focusing on having new experiences, only holding on to positive memories, and having an optimistic view of the future. They also recommend getting sleep and, in short, using time wisely. (Source: Psychology Today). If you’re ready to experience something new and positive at work, talk to Carve Digital! We can help you get more out of your time and marketing efforts. Before you know it, you’ll be savoring every moment of success in 2020! Let’s do this!